Hashtags. #wtf are they? Why is searching for #puppies different than searching for puppies? And why is my blog asking for search terms in addition to tags? I’m not stupid, but every article explaining hashtags is like a million pages long and P.S. people–using the word “metadata” to explain them is like, thank you for nothing. Admittedly, I’ve been lazy wrapping my mind around it, but only because I don’t have a lot of free time and want to spend it doing things I enjoy. Although I really did not want to think about hashtags on a Friday (#thisisunfortunate), to eat, one must learn how to chew (#questionableanalogies).
This morning, I asked my good friend/hashtag guru to explain it to me for the 10th time. And then, the revelation. In general,
—>hastags flag a topic.<—
Essentially, searching for puppies will bring up anything that contains the word/variations of the word puppies. #puppies will return anything flagged as relevant to the topic of puppies. This is kind of life changing as I have been throwing #s around like candy from a detonating pinata, and skimping on search terms like they’re haunted.
Some interesting trends have been reported (June 2013):
- tweets with hashtags get 2xs more engagement than tweets without;
- tweets with 1 or more hashtags are 55 percent more likely to be retweeted;
- when you use more than 2 hashtags, your engagement actually drops by about 17%.
- posts with 11+ hashtags get the most interaction.
- Less is more. Too many hashtags = less interactions.
- I will try to understand this on another day.
Recommended sites to find hashtags:
Free at last,