#hashtags #howtousehashtags #blogs #advice

Life Hack #WTF: Uh, What is a Hashtag?

Hashtags.  #wtf are they?  Why is searching for #puppies different than searching for puppies?  And why is my blog asking for search terms in addition to tags?  I’m not stupid, but every article explaining hashtags is like a million pages long and P.S. people–using the word “metadata” to explain them is like, thank you for nothingAdmittedly, I’ve been lazy wrapping my mind around it, but only because I don’t have a lot of free time and want to spend it doing things I enjoy.  Although I really did not want to think about hashtags on a Friday (#thisisunfortunate), to eat, one must learn how to chew (#questionableanalogies).

This morning, I asked my good friend/hashtag guru to explain it to me for the 10th time.  And then, the revelation.  In general,

—>hastags flag a topic.<—

Essentially, searching for puppies will bring up anything that contains the word/variations of the word puppies#puppies will return anything flagged as relevant to the topic of puppies.  This is kind of life changing as I have been throwing #s around like candy from a detonating pinata, and skimping on search terms like they’re haunted.

Some interesting trends have been reported (June 2013):

  1. Twitter–
    1. tweets with hashtags get 2xs more engagement than tweets without;
    2. tweets with 1 or more hashtags are 55 percent more likely to be retweeted;
    3. when you use more than 2 hashtags, your engagement actually drops by about 17%.
  2. Instagram–
    1. posts with 11+ hashtags get the most interaction.
  3. Facebook–
    1.  Less is more.  Too many hashtags = less interactions.
  4.  Google+–
    1. I will try to understand this on another day.

Recommended sites to find hashtags:

Free at last,

BTB

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